In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It’s time to transform your marketing. It’s time for The Direct Mail Revolution.
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:
Create a comprehensive direct mail marketing strategy
Design marketing materials that connect with your target customers
Craft letters, brochures, and postcards that stand out
Seamlessly integrate direct mail with your digital marketing strategy
Avoid the most common snail mail mistakes that will get ignored
Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
From the Back Cover
BOOST YOUR BUSINESS WITH DIRECT MAIL
Think direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.
In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.
Learn how to:
Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
Increase response rates with the six characteristics of irresistible offers
Track and test the key ingredients of your direct-mail campaign
Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
Gain leads and sales with the “magic words” of direct-response copy
Avoid the most common “snail mail” mistakes that will get your marketing ignored
Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
About the Author
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.