Since the time of Aristotle, various approaches have been offered to tackle what makes language stronger. Some approaches have focused on rhetoric, while others have given attention to logic. Still others have concentrated on dialectics. This book takes into account a full-fledged comprehensive model of analysis that brings these three perspectives together. Throughout, it investigates the presence of pragmatic criteria and the utilization of pragmatic strategies that make language stronger in the context of argumentation. Cogent argumentation is a pragmatic communicative interactional process that goes through stages, and is regarded as a communicative exchange of arguments. The cogency of these arguments is attained according to the availability of pragmatic criteria and the utilization of pragmatic strategies, and determined throughout the whole process of argumentation. The book will be of interest to anyone interested in the fields of pragmatics, communication, and politics, and will widen their understanding of the pragmatic structure and criteria which constitute cogent argumentation.