Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it’s also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.
Create a plan that fits your business needs
Launch an ad campaign
Find video creation strategies
Launch a branded channel
Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
From the Back Cover
Explore ad buying, content marketing, and channels
Build a marketing campaign that works for your business
Evaluate your results and adapt for success
Get your message viewed by millions
All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not—this book is written for you, the marketer. Whether you’re part of a major marketing department or an entrepreneur who wears every hat, here’s what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You’ll even get advice on making that video!
Ways to use YouTube
How to target your audience
Tips for developing your ad campaign
What goes into content strategy
Nuts and bolts of making videos
Techniques for measuring success
When to call on an expert
About the Author
Will Eagle spent four years at Google creating brand and marketing strategies that leverage YouTube. He assisted Fortune 500 clients in developing and executing their plans. He has lent his talents to several leading marketing firms and has been a guest lecturer at various universities.